When we recently re-introduced The Onlinification Pod, we discovered endless possibilities for re-purposing the recorded content. In this article, I'll share some tips on what you can do with your podcast recording.
In February, we re-introduced The Onlinification Pod. At that point, it had been dormant for over a year. But as I started to get some questions from customers about how to record podcasts, we decided it was time to start experimenting with it again.
After a few weeks, we realised how many opportunities there are to re-purpose podcast content. Below are a few examples of what we have done and what we intend to explore further.
Create short social media videos
I have seen different terms for this, such as audiograms or podcast teasers. You cut out a short part of the recording, e.g. 30-60 seconds. It can be a quote, thought or opinion from one of the participants. Choose an image of the speaker, attach the sound and make a video with subtitles. Voilá, now you have an engaging social media post that can attract listeners to your podcast.
Here are some examples of podcast teasers we have made: