Today, online marketing and communication is about more than your .com/.xx and a few login protected areas. It’s about being present through blogging, alerts, chats, monitoring, activities in offsite communities (a.k.a. social media), responsiveness, mobile, email marketing, lead nurturing and analytics. And many decision makers and marketers are frustrated by how they shall manage and align what they do online. In response to this Zooma has created the Zooma Online Grader.
As a marketer, you need to be aware of how your marketing and communication impacts your entire sales and marketing process.
Zooma Online Grader does this by looking at all aspects of your marketing efforts. It lets you know where you’re succeeding and what you need to spend more time improving. The grader will help you understand:
Competitive Benchmarking: Is my marketing more or less effective than my competition?
Lead Generation: Are my marketing efforts generating enough leads and sales?
Social Media: How effectively are we utilising e.g. Facebook, LinkedIn, and Twitter in our marketing?
Blogging: Is my blog driving results that justify the time investment, or are we wasting time doing the wrong things?
Overall Analysis: What are the strong points and weaknesses in our online foundation?
Following analysis by Zooma, the Online Grader will give you a report on the above and outline why you should take particular steps to improve and what your top priorities should be.
Additionally, if we find something you could be doing better, we will give you resources to learn more about that particular topic so you can become a marketing superstar, and take your marketing to the next level.
Click below to register for a login and grade your online marketing and communication.
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.