The 2020 results of The Onlinification Hub survey

By Anders Björklund

The 2020 results of The Onlinification Hub survey

In May, Zooma did the yearly questionnaire with subscribers of The Onlinification Hub. Here is a summary of the findings. Huge thanks to everyone taking the time to respond. 

What is The Onlinification Hub?

Back in 2012, some of our friends asked us to launch a place online to provide answers on why, what and how to apply onlinification and digitalisation. That is why we introduced The Onlinification Hub. 

The Onlinification Hub is a Knowledge Hub where Zoomers share philosophical, strategic and practical advice on how to make online and digital a natural part of doing business.

Today we have a big crowd of loyal followers, consuming our content on a daily basis.

Main takings from the questionnaire

Occasionally, we ask a selected group of our subscribers how satisfied they are with the hub, what topics they want to hear more about, etc. Here are the results of the last questionnaire:

    • Our subsrcibers find the hub relevant.
    • The hub keeps them up-to-date and educates them.
    • They want to read more about the following topics: online trends, digitalisation, strategy and content creation.
    • Content types: They want us to use more video on the hub, and generally they want Zooma to run more online courses, case studies and also that we should create more podcast.

It keeps me updated. It helps me to think inside the box before I have to think outside the box. Keep up the good work.

– Anonymous

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Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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