Due to extensive work with behavioural studies, Zooma is closed with limited access, July 10–28. Most of us are back in the office again on Monday, July 31.
The entire target population for vacation activities can be condensed into two personas:
Amber the ambitious
Lennie the laidback
Let’s analyse the major differences between these personas
Amber spends months planning for vacation. ‘Relaxing’ is booked in her calendar and every summer activity detail is meticously planned for in an Excel sheet at the size of a tennis court. She is the vacation manager of her family.
Lennie doesn’t plan.
Amber has a personal to-do list with 5 things that must be completed on top of the 32 scheduled family activites. This year’s list:
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.