Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th. The event was a huge success last year so we have decided to do a full day seminar this year. The event is for sales, marketing and communications professionals and it focuses on sharing insights into effective marketing that delivers real results and generates a steady stream of business leads.
You probably know that people have changed their habits and behaviour and are increasingly relying on online sources as a primary way to get informed, research, prepare for purchase and to make purchases. As a result many companies find that their traditional sales, marketing and communication tactics are quickly becoming less effective.
Put simply, companies need to put more effort on Inbound Marketing and less on traditional Outbound Marketing.The Inbound Marketing day is hosted by Zooma and will help brands and companies make the needed transition to evolve their way of working.
At this full day event you will learn how to get started with Inbound Marketing and how you can generate a steady stream of leads for your business. You will learn about real results from Inbound Marketing directly from global and international companies such as HubSpot, Ericsson and more. We announce the venue and the speakers from now on and forward.
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.