Every company shall make sure that the internal nomenclature is decided. To create a list of choosen names and terms for e.g. online presence and for marketing is a good start. The nomenclature shall be used to explain and define the different terms for internal stakeholders, valid external agencies and suppliers on an as needed basis. It shall be updated on a day to day basis.
To eductate, enlighten and guide you in the world of marketing and commununication Zooma provides online nomenclature, our own interpretations of words commonly used...
Have you defined the expression online yet?
Here is our suggestion to get you started.
"Online is a state of connectivity. It means that someone or something is connected to the internet. Online always includes and involves at least one device or product connected to the Internet."
Some of our customers have a touch point where they keep the nomenclature updated and use it in all kinds of situations for internal use and understanding.
Do you want to know how you could do this? Then get in touch with us at Zooma!
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.