Because of online the foundation of effective marketing and communications has changed.
Today a much more structured approach is needed, and marketers need to focus much more on inbound marketing to achieve tangible results. Luckily there are great tools available to help you along. Watch this video from HubSpot to get the basics.
Zooma is a Platinum Certified HubSpot partner. Please get in touch if you want to learn more about inbound marketing and HubSpot.