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By Anders Björklund
An online touchpoint is the interface of a place online. This touchpoint is usually referred to as a contact point, customer contact, moment of truth, point of contact, etc
Touchpoints are e.g. LinkedIn, Facebook, a .com , a .xx, an Intranet, an app, Google, YouTube etc.
As online users we do run into these pre, during and post decisions, transactions, discussions, search and so forth.
Do not use expressions as channels etc., use the expression touchpoints. What are your thoughts?