How to record videos remotely

Video is becoming increasingly important in these extraordinary times. For both internal and external communication, videos currently provide more proximity to customers or employees, more vividness and personal interaction. The areas of use for videos are diverse. In this article, you will learn how to master remote video recording with minimal effort.

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Business strategy: How to transition to a remote business

Whether you and your company is ready or not, there is a new era upon us. A while ago someone at Microsoft formulated: 'We've seen two years' worth of digital transformation in two months.' Now four months have passed, and for most companies sales teams, this is a clashing disruption. If you recognise this situation, perhaps this article can give you some guidance. 

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Tips for video conferencing

The world has changed within a matter of weeks, forcing companies to digitalise rapidly. Many seem to have adapted quite well, but what if the excitement of working from home wears off? Read the tips below to learn the nuances of digital meetings and set your company up for success in the long run.  Feel free to download our full guide and adapt the presentation for internal use.

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Business strategy: How you should do it

Many companies and organisations feel that the outcome of their business strategy work turns out as massive slide decks updated once a year. ​I say that you need no more than four slides as the foundation of your business. Below I explain how to get there, and you can download the three suggested templates to use for your business strategy.

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Business strategy: Practice vs best practice

How many times per day do you use the word strategy? I consider the word strategy as one of the most over- and misused words in business. Here I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us. At the end of this article, you can download a presentation covering my suggested steps of what to consider when creating a business strategy. ​

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Remote work tools

Currently, many employees work remotely, and it is expected that working from home will grow exponentially in the coming years. Moreover, the extraordinary situation has undoubtedly accelerated the pace of change in the field of working from home. However, working remotely can present some challenges, such as communication and collaboration for dispersed teams. To help you figure out which tools might be helpful for you and your team, I gathered some of the tools we are using when working remotely. And download the Vidyard guide to learn how to record your desktop, your microphone, and/or your webcam with the Vidyard Chrome extension. 

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Digitalisation now happen!

I have enormous respect for the unusual and extraordinaire situation in the world right now. At the same time, I reflect that one effect of everything ongoing is that 2020 will turn out to be the year when onlinification and digitalisation happen.

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Lifecycle stages: Leads and prospects are real people!

I'm sure you've all heard the terms and acronyms: Leads, MQLs and Opportunities. In this article, I'm going to define and clarify what companies need to know about lifecycle stages. And I've included a downloadable PDF, where I define each stage for you.

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Digital definitions

The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

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Brand voice

A clearly defined brand voice creates a strong direction for all communications. Learn how to define your brand voice and download the guide on how to build brand loyalty.

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Content creation: Why it's difficult to be relevant and engaging

What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day. But if you're not relevant or engaging, it is unlikely that you'll show up on Google. Learn how to do it by downloading our guide on how to create knowledge content.

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What is digital strategy?

Attending conferences, reading reports and articles, one can assume the whole world is evolving at a furious speed when it comes to online, digital, digitalisation, digitisation and digital transformation. If you feel you and your company is lagging or don't know what and how to prioritise, join the majority of companies - most are fumbling their way through this as well. At the end of this article you can download 6 examples of effective digital strategies.

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What company treats you exactly like you want to be treated?

When was the last time you were impressed by a company you bought from and interacted with? In this article, you will find advice and examples on how to impress customers.

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Brand loyalty: How to build it

According to the Pareto Principle, 80% of your companies revenue will come from 20% of your existing customers. So your focus should be to keep this group of customers very satisfied so that they keep coming back for more. Learn how you can build brand loyalty effectively. 

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Interesting things we’ve bookmarked recently

Continuing upon a series, we are sharing some of the most interesting articles, podcasts, and other sources the zoomers have recently consumed. We hope you find them useful!

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Three most popular posts