Why marketing automation is important

The number one task of most marketers is to grow a business. And as it grows, it's typical for the workload and the fragmentation of marketing efforts also to increase. Unfortunately, this often happens in parallel with expensive investments in sophisticated marketing tools, whereby questions about the ROI of marketing ultimately arise. In this article, we'll focus on explaining the three main reasons why marketing automation is vital in breaking this cycle.

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What is marketing automation?

If you're in marketing, you've probably heard of marketing automation. Many have been intrigued by the "automation" part. Is it possible to automate certain things and never have to care about them again? The answer is yes in one way and no in another, and if you do it well you'll have more to do's than ever before. In this article, we'll explore the subject of what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.

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Boost your lead generation with WCMS and Marketing Automation

As many of you already know, you should never start a new online project by discussing which system is best suited for your new online solutions. Nevertheless, in this blog post, that’s exactly what I am going to do!

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How do Marketing Automation Systems work?

What is a Marketing Automation System? Well, you could say that typically it’s a cloud-based software platform (although some platforms also offers an on-premise option) that improves working efficiency for marketing and sales departments by online handling of multiple channels—including offsite channels. And it automates repetitive manual processes. Put simply, it does a lot of the marketing and sales job. But how does it work?

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