Due to the changing behaviour and expectations of people and our urge to develop our way of working to be more relevant and engaged, it is essential to refresh our knowledge constantly. Learn more about the inbound marketing certification, why it's important, and download below a detailed guide for attending an inbound marketing course.
We have already passed the halfway point of 2020! These are the most read articles on our blog so far this year. Enjoy reading!
A while ago a customer asked me 'What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? I have created a one minute vlog with my answers.
Most likely, your company is organised for generating leads online. All your colleagues live and breathe digital, taking every opportunity to come up with ideas for new and relevant content, attracting your personas. But even if this is obvious for companies that have come a long way, there are times when people suddenly get back to analogue...
Frequently, we get the question from customers on how to start a business blog with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.
Hope that 2020 has started well for you! These are the most downloaded content offers on The Onlinification Hub 2019. I do hope these downloads below helped and guided you.
As we bid farewell to 2019 we present the most read articles on The Onlinification Hub this year. Enjoy!
It's only by understanding the challenges and then changing what you do; will you get different results.
Before joining Zooma as an Art Director, I attended Hyper Island in Stockholm—a school that focuses heavily on team dynamics. I remember that one of the first things we got to learn about was the trust and openness spiral. It’s a simple but powerful reminder that is applicable to many fields.
In September 2019 HubSpot held its annual INBOUND event in Boston. With some 26,000+ people attending and many interesting sessions and speakers, it's, of course, a great place to learn the tips and tricks of the inbound trade. But it's equally a great place to get a sense of emerging trends and potential shifts. Hence, rather than being a hands-on practical summary, this post highlights what I believe are the two key takeaways as to where inbound as a methodology seems to be headed in the not so distant future.
Last week I sat down with two of my colleagues to share their experiences and thoughts regarding product launches from a marketing and communication perspective.
I see the same main challenges and obstacles in 2019 as 1999.
The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.
We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!
