Why you should get your inbound marketing certification

Due to the changing behaviour and expectations of people and our urge to develop our way of working to be more relevant and engaged, it is essential to refresh our knowledge constantly. Learn more about the inbound marketing certification, why it's important, and download below a detailed guide for attending an inbound marketing course.

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The most read blog articles - Halfway through 2020

We have already passed the halfway point of 2020! These are the most read articles on our blog so far this year. Enjoy reading!

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Business strategy: The first three things I would do in a B2B company

A while ago a customer asked me 'What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? I have created a one minute vlog with my answers.

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How you turn a trade show visitor into a digital lead

Most likely, your company is organised for generating leads online. All your colleagues live and breathe digital, taking every opportunity to come up with ideas for new and relevant content, attracting your personas. But even if this is obvious for companies that have come a long way, there are times when people suddenly get back to analogue...

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How to start a business blog

Frequently, we get the question from customers on how to start a business blog with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.  

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The most downloaded content offers 2019

Hope that 2020 has started well for you! These are the most downloaded content offers on The Onlinification Hub 2019. I do hope these downloads below helped and guided you.

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The most read articles 2019

As we bid farewell to 2019 we present the most read articles on The Onlinification Hub this year. Enjoy!

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What challenges do companies have producing knowledge content?

It's only by understanding the challenges and then changing what you do; will you get different results.

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Openness, trust and inbound

Before joining Zooma as an Art Director, I attended Hyper Island in Stockholm—a school that focuses heavily on team dynamics. I remember that one of the first things we got to learn about was the trust and openness spiral. It’s a simple but powerful reminder that is applicable to many fields.

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INBOUND19: "A new species of disruptor"

In early September, I attended the event INBOUND19 together with my two colleagues, Elin and Stellan. Along with the other 26,000+ marketers, we took part in new insights, lessons and best practices. Here are some of my reflections from our journey to Boston.

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Two key takeaways from INBOUND19

In September 2019 HubSpot held its annual INBOUND event in Boston. With some 26,000+ people attending and many interesting sessions and speakers, it's, of course, a great place to learn the tips and tricks of the inbound trade. But it's equally a great place to get a sense of emerging trends and potential shifts. Hence, rather than being a hands-on practical summary, this post highlights what I believe are the two key takeaways as to where inbound as a methodology seems to be headed in the not so distant future.

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Podcast: Marketing tips for launching a product

Last week I sat down with two of my colleagues to share their experiences and thoughts regarding product launches from a marketing and communication perspective.

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Why is B2B-sales still challenged by the same things as 1999?

I see the same main challenges and obstacles in 2019 as 1999.

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Podcast with Biolin Scientific: Product Marketing then and now

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

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Reasons to get started with inbound

We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!

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Three most popular posts