Last month HubSpot held its annual main event INBOUND18, and some 24,000+ inbound converts congregated in Boston to find out the latest and greatest from the inbound world. Zooma was there and here are some main impressions, takeaways and learnings from the event.
If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).
More and more frequently we are asked about A/B testing and how and when to use it? Hence I decided to write a post on the topic, starting with the obvious question for those who are not yet familiar: what is A/B testing really, and why should I use it?
A prerequisite for being able to perform fast and accurate analytics in HubSpot (or any other tool for that matter) is to use coherent naming for activities. To come up with a suitable naming convention isn’t always easy and often takes more than a few iterations to get right, but it’s definitely worth the effort. In this blog post I’ll cover 5 steps to building an internal naming nomenclature, give examples and provide a template to help you in the right direction.
As you may know from following this blog or any of Zooma's offsite presence, this year we are attending HubSpot's annual INBOUND conference in Boston. Each year there are major product announcements and this year is no different. On stage this evening HubSpot's co-founders Brian Halligan and Dharmesh Shah announced two new important product updates for 2015; an integrated CRM system and the redesign of Signals into a new product called Sidekick. Here is what Brian and Dharmesh had to say as well as a brief overview in anticipation of a more detailed update to follow.
