Targeted campaigns are vital for accomplishing tangible results from Inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful Inbound campaign.
On October 9 Svensk Digital Handel and partners held its annual Digital B2B seminar in Gothenburg with Anders Björklund, CEO at Zooma, as moderator. Here are some main impressions and takeaways from the day. And at the bottom you find a video clip with Anders.
This article contains a brief look at the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and some other trends and statistics that we think are interesting going into 2019 and beyond.
Last month HubSpot held its annual main event INBOUND18, and some 24,000+ inbound converts congregated in Boston to find out the latest and greatest from the inbound world. Zooma was there and here are some main impressions, takeaways and learnings from the event.
Imagine if we had limited opportunities to preserve food. Most of the meat, vegetables and fruits would rot after a couple of days, and we would need to visit the grocery store on a daily basis. Keep in mind that, without any convenient way to preserve food during transportations, the food supply would be limited to the local production. In other words, salmon would most likely only be eaten by Canadians and Norwegians.
Now is the time to create a role for all companies to appoint the manager of everything that is starting to get antiquated. It's time to nominate a CAO, your Chief Analogue Officer!
The profound change of business activities, processes, skills and models that we’re currently witnessing—caused by the digitalisation and its accelerating effect on society—is likely the single most significant change to occur to date. Yet, few organisations have managed to evolve and adapt to this new competitive environment. Why is that?
All companies know that business success correlates with how well a company satisfies its customer's needs. The success of Amazon, Apple and Tesla are often described as the organisation's ability to understand people's motivation, goals and desires. However, even though everyone is aware of the relationship between customer insights and long-term prosperity, a surprising number of companies don't know their customers.
The other day a friend asked me: "What department in a company is generally best at providing relevance to the customer?". It prompted an interesting discussion about the importance of getting to know your customers. Here's a quick summary of that discussion.
In 1995, the Harvard Business Professor Clayton Christensen introduced the theory of disruptive innovation. Ever since then the term has gained popularity, and today the expression has turned into a wide term for describing innovative companies. The desire to disrupt is strong among entrepreneurs who constantly launch "the new Uber for an industry", but only a handful understand the true meaning of the concept.
For the last couple of years, it has become common to use the expressions "outside-in" vs "inside-out" perspective. I believe it is much easier only to think outside. That way you will get the full view first, and then you can apply the implications of the outside perspective to the inside.
Generally, people are acutely aware of their need to improve and evolve their online and digital capacity. I claim that you tend to be shaped by the people you spend the most time with. So I am curious, who have you chosen as your top influencers in how to behave online and digitally?
Today, online marketing and communication is about more than your .com, a few login protected areas, and being present on social media. Many decision-makers are frustrated by how they should manage, prioritise, and align everything they do online. In response to this Zooma has created the Zooma Online Grader.
With today's breakneck pace of digital evolution, customer expectations are rising continuously. While others talk about the importance of exceeding customer expectations, I claim that few companies even meet the most basic expectations of their customers. At the bottom of this article you can download a .pdf with the four warning signs of that your company will soon be in a hurry.
From time to time I ask you questions here. The title of this post is a straightforward, simple question and yet such a difficult one to answer. By ‘traditional’ I mean a company that started before 1994, and is a so-called ‘B2B company’. Some say Apple. Some say a bank. Some say a travel company. Others say Amazon (which started in 1994). Most people, however, find it difficult to come up with an answer at all.
