The Onlinification Hub

In 2001 I decided to throw away pen and paper to go digital first! This post explains why I did it.

When will I be amazed by a device again? I am ready and prepared!

Reflections on why speakers often fail to meet the audience's​ expectations and how to improve the quality of 'onlinification' and digitalisation seminars.

Here are some main impressions and takeaways from the full day seminar D-B2B, in Gothenburg with Anders Björklund CEO at Zooma as moderator.

At this year's INBOUND18 conference, HubSpot unveiled the largest set of new products the company has ever released at once. Here's Zooma's main impressions, takeaways and learnings.

A natural development of kitchen convenience would be your refrigerator re-ordering milk and other groceries. Now, it's time for companies in various industries to start reflecting on what actual customer needs they are trying to solve.

The CAO is driving the force behind everything that could be analogue! When it comes to the recruitment of the CAO, keep it simple and hire the first applicant you find. We have compiled a job description that you are free to download and print for use in your next job posting.

It must be part of every digital transformation strategy to solve and overcome the five main obstacles to digitalisation. Download this PDF to learn more about these obstacles and how to overcome them.

Online and digital has changed the way we think, talk, and interact. In short, it has changed how it is to be a human being today. Here are my reflections on what it means.

Few people within most companies actually know how it is to be a customer. Meanwhile, companies are increasingly competing on the basis of customer experience. Is it time to get to know your customers?

By truly understanding customer's needs, expectations and behaviour, most companies can become disruptive in almost any market.

There is a lot of buzz about being customer-centric these days. And the words and expressions are more frequently used when times are tougher for business. When times are hard “everyone” says that they will use an outside-in perspective. I believe it is much easier only to think outside.

Who will you pick as your guides in an "onlinified" and digitalised world?

You need to be aware of how your online marketing and communication impacts your entire sales and customer satisfaction. Check how you are doing with Zooma Online Grader!

Organisations aren't evolving with their customers, and the number one reason is the complexity of managing speed. In today’s business environment, being fast is more critical than ever before—ultimately it will determine the chances of future success or failure.