Digital transformation advice

For several years, companies have claimed that they are on a digital transformation journey to connect with the market and build relationships at scale. With many traditional events and conferences cancelled, and when all old school face-to-face meetings are obsolete, people and companies embrace digital more than ever. Here are some advice for how you can become more digital in your communication.

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Remote work tools

Currently, many employees work remotely, and it is expected that working from home will grow exponentially in the coming years. Moreover, the extraordinary situation has undoubtedly accelerated the pace of change in the field of working from home. However, working remotely can present some challenges, such as communication and collaboration for dispersed teams. To help you figure out which tools might be helpful for you and your team, I gathered some of the tools we are using when working remotely. And download the Vidyard guide to learn how to record your desktop, your microphone, and/or your webcam with the Vidyard Chrome extension. 

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Digitalisation now happen!

I have enormous respect for the unusual and extraordinaire situation in the world right now. At the same time, I reflect that one effect of everything ongoing is that 2020 will turn out to be the year when onlinification and digitalisation happen.

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Digital definitions

The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

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What is digital strategy?

Attending conferences, reading reports and articles, one can assume the whole world is evolving at a furious speed when it comes to online, digital, digitalisation, digitisation and digital transformation. If you feel you and your company is lagging or don't know what and how to prioritise, join the majority of companies - most are fumbling their way through this as well. At the end of this article you can download 6 examples of effective digital strategies.

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Why digital transformation fails

As the rapidly accelerating digitalisation of virtually all aspects of society proceeds, most companies have initiated a digital change project of some sort or another. Yet, research shows that only about one in five industrial companies achieves results from these initiatives that exceed their expectations. Why is that, and what can you do to succeed?

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What are digitisation, digitalisation and digital transformation?

Sometimes it can be confusing to know what is what with all these buzzwords. In this post, I try to help you to understand the difference between digitisation, digitalisation and digital transformation.

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How to embrace change through online and digital

Whatever you are about to do involving online and digital, it must be fully aligned with your business strategy and your main company objectives.

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Do you still use pen and paper?

If you are trying to facilitate change, you need to start with yourself and your habits. Therefore, when we started Zooma in April 2001, I decided to throw away my pen and paper to digitalise and onlinify my behaviour! How about you, do you still use pen and paper?

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Ready to be amazed by a new device!

Five years ago I posted a thought about when I will be amazed by a new device again. This thought was based on that I was one of the first individuals in Sweden that owned an iPhone, and that people were amazed and fascinated about it. When I bought my first Kindle and my first iPad, some people reacted similarly. But when will we be amazed by a new device again? I am so prepared! 

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Why people attend seminars and keynotes about onlinification and digitalisation!

In recent years, I have had the honour to speak at and moderate many conferences and seminars, both on a national and international level. These seminars often focus on matters dependable on onlinification and digitalisation. And apart from the repetitive themes, I have come to discover two other similarities that I find interesting.

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How to run successful inbound campaigns

Targeted campaigns are vital for accomplishing tangible results from Inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful Inbound campaign.

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D-B2B 2018 main takeaways

On October 9 Svensk Digital Handel and partners held its annual Digital B2B seminar in Gothenburg with Anders Björklund, CEO at Zooma, as moderator. Here are some main impressions and takeaways from the day. And at the bottom you find a video clip with Anders.

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A brief digital outlook - what's buzzing and what does it mean?

This article contains a brief look at the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and some other trends and statistics that we think are interesting going into 2019 and beyond.

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INBOUND18 recap

Last month HubSpot held its annual main event INBOUND18, and some 24,000+ inbound converts congregated in Boston to find out the latest and greatest from the inbound world. Zooma was there and here are some main impressions, takeaways and learnings from the event.

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