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Thoughts, facts, and knowledge
What is an openness and trust spiral and how can this be used for inbound.
Do you still have separate marketing, sales and aftersales departments? Is your customers experience of your company consistent?
There are two movements that can challenge this existing paradigm of companies – people and technology. Read about factors that could drive the change.
Reporting & Analytics
Anyone in marketing and sales today realise the need to make educated decisions based on data, one thing ultimately determine success: A metric driven culture.
When increasing your inbound activities, new requirements will apply to the organisation. This needs to be part of your budget process.
How should I allocate my marketing budget? Zooma shares some trends and insights.
There will be an internal game changer in most companies 2016! Internal communication may actually improve dramatically.
It's time to save the date for Inbound Marketing Day 2015. Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th.
What really matters during Agency selection?
Have you ever struggled to figure out how to put together an inbound marketing team? Here are a few thoughts on the subject from Mike Volpe, CMO at HubSpot.
A quote by Brian Halligan, CEO at Hubspot
I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.
Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign.