Design lessons from a 15 year old game

As a player myself, in both older and newer versions of the game World of Warcraft, I realise there’s a fair bit of nostalgia involved. With this article, I want to explain what designers can learn from this.

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Openness, trust and inbound

Before joining Zooma as an Art Director, I attended Hyper Island in Stockholm—a school that focuses heavily on team dynamics. I remember that one of the first things we got to learn about was the trust and openness spiral. It’s a simple but powerful reminder that is applicable to many fields.

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Design tools 2019: Are you still using Photoshop to design websites?

‘Once upon a time, there was a client who demanded all designs to be delivered in PSD format, aka. Photoshop files, and each in two variants: desktop and mobile'...

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Is your website designed to meet a mobile user’s expectation?

When browsing the web today, it’s fascinating how many sites are still not optimised for mobile. Smartphones have had a significant impact on people’s daily behaviours, and to adapt to that change a mobile optimised website is a must. In 2017 we passed 4 billion internet users worldwide, and people expect nothing less than that your site works perfectly on any device, is user-friendly, look great and of course, load fast.

Below I’ve listed a few essential things you have to consider when designing a website to meet a user’s mobile expectations.

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How to create good images – and stop that scrolling thumb!

Today, most people use at least one social media channel. And most of the time they check it using a smartphone. This requires a whole lot of scrolling. Your job is to make that scrolling thumb stop, by catching their attention and attract them with your content. This isn’t as easy as one might think!

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Improve your online presence: Make your words inseparable

Let’s get nerdy. I’m back with some practical tips on how you can improve your online presence through fundamental web knowledge that will give your content the polish it deserves. There will be some light HTML talk for all of you who fancy that.

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How to guide your online visitor using visual hierarchy

Have you ever considered why some websites feel more comfortable and easy to browse than others? In this post, you’ll get a brief overview of how the visual hierarchy affects the user experience, and how you can use it to guide your visitor step by step through your site.

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The failure button

It goes without saying that a great user experience in the interaction with a product is crucial for achieving customer satisfaction. My colleague Stellan wrote about this just recently, and there are already many articles covering the topic of UX design, so in this post I’m going to talk about what I personally believe are the two most important components of any kind of user interaction.

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What is the concept of user memory and how could you apply it for customer satisfaction?

A while ago I read an interesting article in Smashing Magazine on the concept of user memory design’ and how that applies to almost any online or offline experience with a brand. In this short post, I will condense what I learned into a quickly digestible summary.

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10 things people hate about your website

People are used to quality and efficiency online, and if your site doesn’t hold up to those standards chances are that your visitor will leave and choose a competitor instead. Here are a few things to avoid if you don’t want to annoy your online visitor.

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Stay safe – use free images with a CC0 license

It’s a bit of a jungle out there, also when it comes to different licenses of both free and purchased images. If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that you won’t have a long list of demands and requirements. CC0 equals ‘No rights reserved’.

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Happy image hunting – 10 great sources for free images!

When creating contenta blog post, a power point presentation or any other type of communication—images are key for getting your content packaged in an attractive and effective way for your audience.

Searching for the right images though, can be both time consuming and expensive if you need to buy images.

To save you some time, I have gathered ten sources for free images that I find useful.

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Improve your online presence: Dealing with long post titles

Here’s an early Halloween story for online or web editors: The meticulously phrased and, just five minutes ago, perfected headline you created looks totally hideous on a smartphone. The long sophisti­cated word that you found in the thesaurus reminds you of how bad that stylish shirt you just bought fits. What to do?

This is the first blog post in Zooma’s series ‘Improve your online presence’, where we will provide tips and tricks, or secrets if you would, that will finally make you a master over your online presence.

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Are you ready for Google's mobile­friendliness as a ranking signal?

In February Google announced they will be expanding the use of mobile-friendliness as a ranking signal, starting April 21st. 

Here are some reflections from Zooma on what you need to consider, and how you can move ahead:

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