The Onlinification Hub

By truly understanding customer's needs, expectations and behaviour, most companies can become disruptive in almost any market.

There is a lot of buzz about being customer-centric these days. And the words and expressions are more frequently used when times are tougher for business. When times are hard “everyone” says that they will use an outside-in perspective. I believe it is much easier only to think outside.

Great insights about what constitutes a customer-centric company.

A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what the biggest turnoffs are during the B2B buying experience.

The use of smartphones and devices has changed most of our purchase journeys and decision makings completely. How do you use the customers’ micro-moments?

How much would your business benefit if you’d increase focus on customer experience and had more promoters?

Customer Experience is a holistic experience. Get 5 learnings from Pokémon GO on how to increase Customer Experience!

4 critical parts in how to succeed with Inbound thinking and how to apply it to your Business Customer Experience.