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Thoughts, facts, and knowledge
Keep it simple!
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
Companies need to show interest in and understand the importance of customer-centricity to have to take their first steps to please their customers in every encounter.
In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.
CPIs are the ones keeping your customers up at night. I think Customer Performance Indicators (CPIs) are much more helpful in getting you where you want to go with your KPIs.
What are Customer Performance Indicators (CPIs), how to define it, and how to distinguish and connect CPIs to KPIs?
Reporting & Analytics
Why is customer satisfaction so important, and what are the key reasons you should prioritise it?
In this article, you will find advice and examples on how to impress customers.
I hope that B2B companies soon will make sure that they increase thoughtfully integrated opportunities for their prospects and customers to have conversations their experts.
The way we communicate with each other has changed. Find out in this article why chatbots are important and how they work.
Take part of the Zoomer's reflections from INBOUND19 and watch the video on how to create a great buying experience with HubSpot.
If you want to succeed online—get to know your customers and offer them what they want and need, like the butcher in my example. And take the quiz
Very few companies have a plan for what to do with customer surveys response. Here are some actionable tips and advice.
The importance of the buyer persona is evident but where do you start with building one? Get some advice and download the free buyer persona template.