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Thoughts, facts, and knowledge
Many companies have plenty of content - but it's often the case that it's not used so much by sales reps. Find out how you can fix this in this article.
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
To create high-quality knowledge content that you can publish regularly and consistently, you need a content team. Here's how you set one up.
Video is an excellent marketing tool - but if you want to make the most of it, you need a decent script.
Are you trying to reduce friction in your content creation process? Here are some tips that have helped us in the past.
If you're trying to boost your content quality, ghostwriting is a great tool. In this article, I'll explain why and how you should ghostwrite your content.
If you want your content to be interesting and engaging for readers, you need a good mix of content formats. Here are some possible formats to focus on.
Here is The Onlinification Hub's most-downloaded content of 2020.
Content could be categorised by format, e.g. article or video. But, it could also be categorised by its purpose – content types. Here is how you could think!
Here are the most downloaded content offers on The Onlinification Blog of the first half of 2020.
'What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? I have created a one minute vlog with my answers.
The main criterion for quality is that the content is relevant to the recipient. But will relevance be enough for creating quality content? Here are some things you should consider.
Get tips and a checklist for efficient proofreading before publishing content online.
Find out what a content offer is and why it is important. And also, download the guide on how to create a content offer in 30 minutes.
What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day.