The Onlinification Hub

Reflections on how to get the efficient managerial structure of your company to change fast enough when a great opportunity is identified.

Thoughts about digital transformation and innovation in light of Professor Philip Kotler and Christian von Koenigsegg recent symposium ‘Welcome to the future’.

Some reflections on how change within companies can be supported by the concept of internal heroes, role models, or promoters.

Learn how to you get a large number of people in your organisation to see and feel the need for change.

5 steps for making tech projects simple and deliver the values promised.

5 things to remember when you want your marketing activities to contribute to your bottom-line.

Is there a need for change in marketing? In this blog post, Hans Oskar, suggests that development in society requires re-thinking of strategies in companies.

How can you get your organisation onboard with inbound? How do you avoid the pitfalls and facilitate a smooth implementation of inbound in your organisation?

Why is it that some companies fail with Inbound? Here are the 6 main reasons why companies fail with implementing Inbound.

Why is it so difficult for most large companies to change and take advantage of new opportunities?

A quote by Brian Halligan, CEO at Hubspot

I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.

It's no surprise to most that because of online change is needed, but how to manage change? Here are the first 3 things you should do.

Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign.