The Onlinification Hub

Competition in the marketplace has never been tougher, and you need an effective brand to get noticed. Here's some advice for how to go about building one.

Branding is vital for building brand values. By properly branding, the way your company and offerings are perceived will support your business goals.

Most people have difficulties to find an answer. Chances are pretty good it has something to do with providing effortless simplicity for you.

Your company's tone of voice must reflect your brand if you want to be successful online. You also need to align how you express yourself online with how you communicate offline.

Brand loyalty is most crucial for all B2B-companies. I have created a PowerPoint with some effective ways to build brand loyalty.

Imagery has never been as important as now. But the narrative has changed. People want the images to speak the truth, to be honest, and real.

How do you create a brand experience that caters to digital natives?

How to get in control before starting off a complex photo or video production.

In this ‘onlinified’ world, digital impressions last forever. Are you treating your online identity with the care it deserves?

Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue.

When deploying an Inbound methodology it’s crucial to create a solid brand- and communication platform to guide your communication as a brand.

How to set a content strategy that lets you build a “smarter” brand that’s ready “when it happens”.

A while ago a car manufacturer launched an automotive advertising campaign that got my attention. I still don't own a car from them. Why?