B2B is ready for AR innovation! A recent study shows that the key recipe for successful sales organisations is to materially simplify the purchasing experience. Successful B2B businesses should be seeking out digital tools that can simplify the process even further.
Many different industries, such as automotive, manufacturing and telecommunication use CGI (Computer Generated Imagery) to help visualise their products in all stages of development, not only for marketing. CGI offers unparalleled flexibility and creative freedom. What many people do not realise is that CGI can offer substantial cost-savings, better sustainability, and quicker turn arounds when creating new marketing material.
Ask yourself, when purchasing a new product, are you the person that tinkers with it to understand how to use it, or do you read the manual? Or conversely, how could you get more people to use your product while simultaneously increasing consumer satisfaction?
Regardless if you are in a manufacturing or services business, you will probably agree that products and technical concepts are getting more and more complicated.
Augmented Reality might seem like something that is only suitable to create more immersive games. But the truth is that AR (Augmented Reality) can help companies provide better working environments and improved experiences for their customers. This trend is not confined to one particular industry sector but is an ongoing movement that will continue to grow.
An increasing amount of customers conducts more and more of their research online before coming to a purchase decision. That is one reason why online video consumption is increasing progressively and is not likely to peak anytime soon. Creating compelling visual content is key to attracting and retaining clients early on in the customer journey. CGI makes it possible to create immersive and interactive content in a way that is hard to do by traditional means.
It is quite common that children will ask adults: ‘Why do we always buy that product when there are others that are cheaper?’ The answer from the adult will most likely be: ‘Because we have always bought brand x or product y.’ Buying products on historical merits is a behaviour that is disappearing and something that will be considered quaint in a matter of years.
Do you think the use of Computer Generated Imagery (CGI) is restricted to Hollywood movies or cutting edge product visualisations only? Well, that’s no longer the case. Here are 5 reasons why you should consider using CGI in your next campaign!
Everyone knows the magic of special effects in movies. Today a majority of these effects are made using CGI (Computer Generated Imagery). What you might not know is that CGI has taken a step outside movies and is now used in almost all forms of digital communication.
