Anyone with a global online presence has a need to know a lot about how the Chinese online market evolves and how Chinese people are using online and social media. This article is created as short beginners guide to introduce the subject. This article presents the top six social media sites in 2016 by the number of active users.
A striking fact around social media usage in China: 91% of Chinese online users frequently use social media, compared to the US, where only 67% of online users use social media. China is the worlds largest social media landscape, and I will get back with advice and practical suggestions in another post. For now, here’s some basic info and background on the top six Chinese social media sites in 2016: