Every year there are new reports and articles published outlining the most important ranking factors to consider when working with search engine optimization. We've looked at the latest ones and summarised what we believe to be right in 2018.
The various ranking factors
Simply put, two main factors are affecting a website's or webpage's ranking position in search results for a particular search term:
You can control on-page factors as a website owner, whereas off-page factors aren't under your direct control. Each factor, in turn, consists of additional factors that together form a complex structure often called "the periodic table of search engine success factors".
Throughout the years it's been vigorously debated to which extent these various factors impact rankings in search engines. Since there is no official answer (naturally, search engines keep their algorithms secret), most articles are based on experiments and limited information released by search engines. What do these articles tell us?
The most important ranking factors according to recent studies
However, thanks to advancing algorithms search engines are starting to become good enough at determining what is relevant content. As a direct consequence, search engines are rewarding those websites that are focusing on their ideal customers (personas) with their content.
Your aim should therefore not be to rank at the top of search results. Instead, that should be the consequence of giving your personas the content that they need!
Want a presentation of the 4 important SEO ranking factors in PDF format? Then just hit the button below!
Online Strategist at Zooma since 2012. 15+ years of experience as a manager, business developer and specialist within online and e-commerce. Has a perpetual drive for knowledge, and knows what to do with it. Find him on LinkedIn and Twitter.