This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

In this study Google/Ipsos Connect asked 1,186 U.S. consumers in the age group 18–54, who watch YouTube at least once a month. The study was performed in July 2016. 


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Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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