This ‘stat of the week’ is about WeChat. According to the official Xinhua news agency, WeChat users sent some 46 billion electronic red envelopes (customary money gifts) during the Chinese New Year, from Jan 27 to Feb 1. Those born in the 1980s and 1990s sent and received the most red envelopes during the holiday.
Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.