Stat of the week – Social Media usage

By Martin Ray

This ‘stat of the week’ is about social media usage. According to PewResearchCenter, Sweden has the highest penetration of social media users in the world, with 71% of Swedish adults using social media sites. In contrast, only 37% of German adults say they use social media.


Martin Ray
Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.
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