Stat of the week – Search

By Martin Ray

This ‘stat of the week’ is about search. According to Wordstream, 50% of all search queries are now four words or longer. This suggests that search terms are getting increasingly sophisticated and specific. This in turn puts greater demands on brands to create relevant content to be found by search engines.


Martin Ray
Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.
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