This ‘stat of the week’ is about Mobile Adblocking. According to a recent report by PageFair, 22% (or 419 million) of global smartphone users are blocking ads. In some countries and regions the number is significantly higher but, at a minimum, it means that if you are paying for mobile ads you are likely wasting at least 1/5 of you budget.
Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.