Stat of the week – Marketing Spend

By Martin Ray

Stat of the week – Marketing Spend

This ‘stat of the week’ is about Marketing Spend. According to a recent survey by IBM / CMO Club, CMOs are planning to increase their spending across every stage of the buyer journey over the next two years by an average of 50 percent. 

Zooma-Stat-of-The-Week_CMOS_increase_spend.png 

Martin Ray
Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.
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