This ‘stat of the week’ is about the B2B buyer journey.
Already back in 2012, Harvard Business Review reported a survey finding that ‘more than 90% of C-level executives said they “never respond to cold calls or e-mail blasts.”’ In 2015, LinkedIn confirmed HBR’s finding by reporting that, ‘90% of B2B decision makers never respond to any form of cold outreach, while 75% of them use social media in their decision-making process.’
Are you still pinning your sales strategy to cold calls and e-mail blasts?
Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.