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A weekly podcast about onlinification, marketing, and digital transformation.
LinkedIn is a fantastic tool for both boosting your own personal image and that of your company. In this episode, Anders gives some tips on how to use it.
Reporting & Analytics
Customer performance indicators, are vital metrics you should be tracking if you really care about customer satisfaction. Find out how to start in the pod.
A brand is a difficult thing to define! It's not just advertisements, culture or product design - it's more of a feeling. In this episode, we discuss how to create this feeling.
Aligning marketing and sales is a far-off dream for many B2B companies - in this episode, we discuss how to solve this tricky challenge.
Knowledge content is a vital tool if you want people to perceive your company as competent and trustworthy. Find out how to do it well in this episode.
Working remotely brings plenty of possibilities, but it's hard to replicate the social aspect of office life over Zoom. How do we do it? Listen to find out.
There's a lot of buzz around account-based marketing at the moment, but what are the facts? To find out, I spoke to Zooma's Martin Ray.
Zooma has a corporate site! But... why? Find out in the pod!
In this episode, Charlotte and Elin join us to talk digital project management. Enjoy!
In this episode, I ask a simple question - if you were a B2B decision-maker, what would you prioritise?
What is digital readiness, anyway? And what stands in the way of companies who want to achieve it? Find out in the pod.