Thoughts, facts, and knowledge
Podcasting
The Onlinification Pod was founded on curiosity about what it takes to run a weekly podcast. Now two years later, it's time to reflect on lessons learned.
Marketing automation
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
Content creation
Any company can start a business blog. Learn how to run it successfully in the long run.
Business strategy
Learn more about what digital marketing and digital marketing strategy framework are and what the key to a successful digital marketing plan is.
Prospect research is essential. To help you out, we've compiled a list of some of the best places to research buyers before interacting or conversing.
Customer experience
Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.
HubSpot
In this article, I explore and explain how you could gear the power of your data and turn your CRM into a valuable and revenue-generating machine.
Branding
Lately, I've been thinking about the best superpower for a brand. But I realised there's already a way to get those results - with a solid brand strategy.
This article describes four critical focus areas you must be aware of to ensure you create relevant social content and give the best possible experience.
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Drip campaigns and Lead nurturing are both excellent tactics, but they become truly great when combined.
Learn how to create LinkedIn articles and what the benefits are.
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
It's never been as crucial before for potential sellers to put themselves in their potential buyer's shoes to understand their challenges and needs.
Digitalisation
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?