Digital definitions

The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

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Lead generation: How to create a content offer in 30 minutes

Providing valuable content offers is a great way to generate leads. But not everyone has enough time to continuously produce great content offers. This article is intended to give you an understanding of what a content offer is and why it is crucial. And also, download the guide on how to create a content offer in 30 minutes.

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Brand voice

A clearly defined brand voice creates a strong direction for all communications. Learn how to define your brand voice and download the guide on how to build brand loyalty.

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Why is online B2B-communication not personalised?

Effective personalisation is crucial to succeeding in modern relations online. And this is common sense, and not at all easy to deliver upon. The challenges are two.

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Content creation: Why it's difficult to be relevant and engaging

What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day. But if you're not relevant or engaging, it is unlikely that you'll show up on Google. Learn how to do it by downloading our guide on how to create knowledge content.

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What is digital strategy?

Attending conferences, reading reports and articles, one can assume the whole world is evolving at a furious speed when it comes to online, digital, digitalisation, digitisation and digital transformation. If you feel you and your company is lagging or don't know what and how to prioritise, join the majority of companies - most are fumbling their way through this as well. At the end of this article you can download 6 examples of effective digital strategies.

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What company treats you exactly like you want to be treated?

When was the last time you were impressed by a company you bought from and interacted with? In this article, you will find advice and examples on how to impress customers.

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How you turn a trade show visitor into a digital lead

Most likely, your company is organised for generating leads online. All your colleagues live and breathe digital, taking every opportunity to come up with ideas for new and relevant content, attracting your personas. But even if this is obvious for companies that have come a long way, there are times when people suddenly get back to analogue...

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Brand loyalty: How to build it

According to the Pareto Principle, 80% of your companies revenue will come from 20% of your existing customers. So your focus should be to keep this group of customers very satisfied so that they keep coming back for more. Learn how you can build brand loyalty effectively. 

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How to start a business blog

Frequently, we get the question from customers on how to start a business blog with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.  

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Interesting things we’ve bookmarked recently

Continuing upon a series, we are sharing some of the most interesting articles, podcasts, and other sources the zoomers have recently consumed. We hope you find them useful!

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How to interact with customers

I hope that B2B companies will soon make sure that they increase the number of thoughtfully integrated opportunities for their prospects and customers to have conversations with their experts.

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Instagram stories for business

Instagram stories are increasingly popular among companies. Half of the businesses on Instagram have created at least one story during a month. Has your business caught up? 

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The most downloaded content offers 2019

Hope that 2020 has started well for you! These are the most downloaded content offers on The Onlinification Hub 2019. I do hope these downloads below helped and guided you.

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The most read articles 2019

As we bid farewell to 2019 we present the most read articles on The Onlinification Hub this year. Enjoy!

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Three most popular posts