Today Internet World Stats release its latest numbers for global internet users (at the end of 2013). According to the numbers, 39% of the world’s population was online at the end of last year.
North America, the leading region in the world when it comes to online penetration, had 85% of its population going online at the end of 2013 while 69% of Europeans went online.
The figures also clearly show that Scandinavia has among the highest online penetration in the world – over 90% in all three Scandinavian countries. The only other mainstream technologies that have managed to reach such high penetration levels before are television and telephony.
Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.