Online Trends - The world is connecting!

By Martin Ray

Online Trends - The world is connecting!

Today Internet World Stats release its latest numbers for global internet users (at the end of 2013). According to the numbers, 39% of the world’s population was online at the end of last year.

North America, the leading region in the world when it comes to online penetration, had 85% of its population going online at the end of 2013 while 69% of Europeans went online.

The figures also clearly show that Scandinavia has among the highest online penetration in the world – over 90% in all three Scandinavian countries. The only other mainstream technologies that have managed to reach such high penetration levels before are television and telephony.

World Regions

Population

Online Users

Penetration %

AFRICA

1,125,721,038

240,146,482

21.3 %

ASIA

3,996,408,007

1,265,143,702

31.7 %

EUROPE

825,802,657

566,261,317

68.6 %

MIDDLE EAST

231,062,860

103,829,614

44.9 %

NORTH AMERICA

353,860,227

300,287,577

84.9 %

CENTRAL AMERICA

164,210,961

63,090,687

38.4 %

SOUTH AMERICA

406,194,811

222,334,228

54.7 %

THE CARIBBEAN

41,873,409

16,581,101

39.6 %

OCEANIA / AUSTRALIA

36,724,649

24,804,226

67.5 %

WORLD TOTAL

7,181,858,619

2,802,478,934

39.0 %

Source: Internet World Stats, data accessed on August 15, 2014.

 

Do you want to find out what these online trends means for you and your company? Please Get in Touch with Zooma!

Martin Ray
Chief Analyst & Digital Strategist 2011-2022.
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