To eductate, enlighten and guide you Zooma provides online nomenclature, our own interpretations of buzzwords commonly used when the subject is online and digital.

What is KBI's?

Key Behaviour Indicators (KBIs) tracks e.g. how people act on .com/.xx or respond to a specific campaign.

Examples of KBIs usually include e.g. total number of visitors to .com, time spent on .com., click troughs on a banner campaign and sent email alerts.

Zooma created the expression KBIs due to that we realised that "everyone" referred to data retrieved from Google Analytics where named KPIs. Google Analytics only provides KBIs. 

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Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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