To eductate, enlighten and guide you in the world of marketing and commununication Zooma provides  online nomenclature, our own interpretations of words commonly used... what-is-an-interaction-zooma


What is an interaction? 


An interaction occurs as two or more indiividuals have an exchange through online. A so called two-way effect. Opposed to a one-way effect, an action. Two identified interactions are Chats and Webinars.

More Online Nomenclature here, What is the definition of online?

Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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