Continuing a series we began in 2013, we share some of the most interesting articles, researches, and resources recently bookmarked by the Zooma team. We hope you find it inspiring and useful!
This October, we have an HBR research on work productivity from home, some insights from Google’s Head of Research about consumer needs and behaviour, the latest ConsumerLab report of Ericsson, and more.
Knowledge workers are more productive from home
Discover the replicated 2013 HBR study on work productivity from home, interviewing respondents with similar profiles and using the same questions as before and.
Here are the key findings:
Lockdown helps us focus on the work that matters. We are spending 12% less time on large meetings and 9% more time interacting with customers and external partners.
Lockdown helps us take responsibility for our schedules. We do 50% more activities through personal choice — because we see them as necessary — and half as many because someone else asked us to.
During the lockdown, we view our work as more worthwhile. We rate the things we do as valuable to our employer and ourselves. The number of tasks rated as tiresome drops from 27% to 12% and the number we could readily offload to others drops from 41% to 27%.
SEOs must focus on intent research practices in 2020
SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing.
How do needs drive intent?
Consumer needs trigger consumer journeys. But how can marketers identify these consumer needs and respond to them? Justin De Graaf, Head of Research and Insights at Google, speaks about the emotions behind need states and what marketers can do to put this information to use.
In this article, Erik Ekudden, Senior Vice President, Chief Technology Officer and Head of Group Function Technology at Ericsson explains the ongoing evolution of the network platform in terms of the key needs that are driving its evolution and the emerging capabilities that will meet both those and other needs.
Addressing the most complex customer questions in real-time
Engati is a chatbot platform with multilingual capabilities for global customers. With smart AI bots, they help you create the smoothest of customer experiences across 14+ platforms. And now, they are helping to answer customers' most complicated questions in real-time with Engati Live Chat. You can find more information here.
A robot wrote this entire article. Are you scared yet, human?
In 2015, the United Nations predicted that the global population could surpass 11 billion by the end of the century. Last year, the UN revised these estimates, but the numbers it came up with were still well above 10 billion. These regular projections from the UN have been the status quo—until now. Explore the projection of the world’s population, by country in 2100.
Winning the new B2B buyer
Understand what motivates B2B buyers and how you can earn their trust. The guide to the B2B buying landscape uncovers:
The forces that are transforming B2B buyer behaviour and the resulting risks and opportunities for marketers.
What buyers expect from their interactions with your company, and how to provide the open, connected, intuitive, and immediate experiences they crave.
How to map your strategies and tactics to different types of buying scenarios.
ESG on a Sunday, a weekly newsletter
Subscribe to get the weekly newsletter every Sunday, with the best ESG-related stories from the past week. Essentially, ESG (Environmental, Social and Governance) is a way to assess what companies (and other organisations) are doing to get an idea of how sustainable they really are.
Market makers podcast (in Swedish) - #148 Ant group med Digitala Draken
Ant Group, China's largest FinTech company and a spin-off from tech giant Alibaba, will be listed on the stock exchange and will be one of history's largest IPOs.
In this episode of Market Makers, the podcast is visited by China and tech expert Tom Xiong, who also runs the eminent podcast 'Den Digitala Draken' to talk about the upcoming listing.
Documentary-drama: The social dilemma
The docudrama film on Netflix 'The Social Dilemma' explores the dangerous human impact of social networking, with tech experts sounding the alarm on their creations. Its focus on the exploitation of its users for profit through surveillance capitalism and data mining, how its design is intended to promote addiction, its use in politics, its impact on mental health and its role in spreading conspiracy theories such as Pizzagate.
Book recommendation (in Swedish)
Nollan och nätet - Noelias hemlighet Noelia's secret is the first book in a series about Nollan, which will make it easier for adults and children to start conversations about life online.
Boken som inte ville bli läst Comedian David Sundin's book 'The book that did not want to be read' is a humorous picture book for all children who need the help of adults to read their books. Since this book does not want to be read, it will mess up (the letters disappear, the book tries to close, etc. ) to the great joy of the children.
In the absence of real travelling, here is some inspiration that you can follow on Instagram: