Happy summer reading

Do you love a good read? Summer is a great time for reading—for example in the park, on your Kindle, on the beach or in a boat. We asked all our colleagues to come up with one reading tip each. Here is our summer reading list 2016, for you to explore and enjoy!

We have divided the reading lists in five categories:

» Online and online adventures
» New ambitions
» Inbound
» Extraordinary people
» Books for lazy days

Online and online adventures

• Business model generation: A handbook for visionaries, game changers, and challengers – Alexander Osterwalder & Yves Pigneur
• The PayPal Wars: Battles with eBay, the media, the mafia, and the rest of the planet earth – Eric M. Jackson
• Outliers: The story of success – Malcom Gladwell

New ambitions

• The 7 habits of highly effective people: Powerful lessons in personal change – Stephen R. Covey
• The shallows: What the internet is doing to our Brains – Nicholas Carr
• Start with why – Simon Sinek
• The song machine: Inside the hit factory – John Seabrook
• The marshmallow test: Mastering self-control – Walter Mischel

Inbound

• Content Inc – Joe Pulizzi
• Smart marketing for engineers – Rebecca Geire & Wendy Covey
• The challenger sale: Taking control of the customer conversation – Matthew Dixon & Brent Adamson

Extraordinary people

• In order to live: A North Korean girl’s journey to freedom – Yeonmi Park
• Jag vill förändra världen (in Swedish)– Percy Barnevik 
• Expeditionen: Min kärlekshistoria (in Swedish)– Bea Uusma 

Books for lazy days

• The book of the new sun – Gene Wolfe
• My brilliant friend, The story of a new name, etc – Elena Ferrante
• The Goldfinch – Donna Tartt
• A man called Ove – Fredrik Backman
• The Moment – Douglas Kennedy
• The vanished man – Jefferey Deaver
• Disgrace – J.M. Coetzee
• The Woods – Harlan Coben
• Brothers – Ted van Lieshout
• They burn the tistles – Yasir Kemal
• The half brother – Lars Saabye Christensen
• Americanah – Chimamanda Ngozi Adichie
• McMafia: A journey through the global criminal underworld – Misha Glenny
• The kite runner – Khaled Hosseini
• The good earth – Pearl S. Buck
• Vågspel (in Swedish)– Ann Rosman 

We wish all of our friends a happy summer and a good read!