To educate, enlighten and guide you, Zooma provides online and digital nomenclature. It's our own interpretations of buzzwords commonly used to describe online and digital. This ‘definition of the week’ is about online KPIs — What is online KPIs?

Online Key Performance Indicators (KPIs) is the breakdowns of your main objectives and tracks e.g. what actions people take on .com/.xx, your blog or respond to.

Examples of online KPIs:

  • The total number of market and sales qualified leads/visitors
  • The total number of opportunities, customers and turnover generated via online.

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Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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