Why is content creation important?

By Niyat Ghebremichael

Why is content creation important?

The other day one of our friends asked me why content creation is important? Below I try to summarise the discussion we had.

We both agreed that people spend a lot of time consuming content online - they are reading, listening, watching or interacting with different media daily. This is an excellent opportunity for companies to reach their target audience. Every piece of content is an opportunity to get found. We also agreed that the best content is always relevant and non-promotional. Content educates, enlightens and guides your audience. It could help people to find solutions and answers to their problems, it could be interesting, or it could just entertain your audience.

Content creation is the process of building a content plan, producing content in different formats and providing it to your targeted audience.

Content is what drives visitors to your online presence - whether it's direct, organic, or referral traffic - and generates leads. Relevant content is an essential part of inbound.

Inbound vs Outbound

Source: State of inbound 2018

Want to know more? Through our content creation guide: what, why, when and how to use it, you'll find much more to read!

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Niyat Ghebremichael
Niyat is a content manager at Zooma since 2019. She loves to create content​ and helps to bring campaigns and ideas to life.
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