If you’d like to attract your target audience, the creation and distribution of relevant and valuable content should be taken seriously. 

On The Big Web Show, Jeffrey Zeldman, guru of online standards, talks to Margot Bloomstein, author of Content "Strategy" at Work, about this very thing.

Content affects every single person in an online project–especially if you're not a content specialist. 

Qarin Lövgren

Copywriter and Conversion Specialist at Zooma since 2011. Qarin considers UX is a business priority; whether it concerns wording, visual impact, or usability. Her analytical mindset, care of details, technical understanding, and skills in SEO benefit our friends and their audiences.
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