I’m just like everyone else. I want everything to happen right now, on-demand, here and now. I expect that all brands and companies know that my main issue in life is that I have considerable difficulties in managing my daily obligations and finding time to relax.
I expect the best of an “onlinified” world with instant information and immediate gratification – and everything shall be embedded in my offline experiences.
My sincere belief is that brands and companies that are willing to win shall “do as I tell them” because I am important!
Mine and other people’s gut feeling about companies, products, services or solutions is the yardstick they are measured against and what ultimately determines their fate.
That is why the marketing departments and everyone else involved need to work with branding and customer experiences in a way that is adapted aligned to our online behaviour.