The number one task of most marketers is to grow a business. And as it grows, it's typical for the workload and the fragmentation of marketing efforts also to increase. Unfortunately, this often happens in parallel with expensive investments in sophisticated marketing tools, whereby questions about the ROI of marketing ultimately arise. In this article, we'll focus on explaining the three main reasons why marketing automation is vital in breaking this cycle.
If you're in marketing, you've probably heard of marketing automation. Many have been intrigued by the "automation" part. Is it possible to automate certain things and never have to care about them again? The answer is yes in one way and no in another, and if you do it well you'll have more to do's than ever before. In this article, we'll explore the subject of what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.
In September 2019 HubSpot held its annual INBOUND event in Boston. With some 26,000+ people attending and many interesting sessions and speakers, it's, of course, a great place to learn the tips and tricks of the inbound trade. But it's equally a great place to get a sense of emerging trends and potential shifts. Hence, rather than being a hands-on practical summary, this post highlights what I believe are the two key takeaways as to where inbound as a methodology seems to be headed in the not so distant future.
This article contains a brief look at the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and some other trends and statistics that we think are interesting going into 2019 and beyond.
Every year there are new reports and articles published outlining the most important ranking factors to consider when working with search engine optimization. We've looked at the latest ones and summarised what we believe to be right in 2018.
A lot can be said (and has been said!) about Search Engine Optimisation, so instead of offering yet another analysis of recent data, this time we take a look at the past to see what there is to learn for the future.
If you’re guessing Snapchat, Facebook or Instagram, you’re not the only one. However, according to a recent survey by comScore, none of these is among the top two, and one of them isn’t even in the top ten. Want to know what apps made the list and which is on top? Then let’s get to it!
In May 2018 the new EU data privacy act called the General Data Privacy Regulation (GDPR) is coming into force. The purpose of the legislation is to have an impact on how organisations obtain, store, manage or process personal data of EU citizens. In this post, we will provide some fundamental information and links to sources talking about the GDPR and its consequences that we have found useful, and hopefully you will too. (Note that this post is not to be considered legal advice.)
A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what the biggest turnoffs are during the B2B buying experience. If you think for half a minute about your own buying experiences, you might be able to guess a few of them. They are unfortunately not that unusual.
Online is filled with quotes. Occasionally Zooma publishes quotes, as ‘quote of the week’ that we believe can be useful to you. This time it’s a quote about the future and AI by Jack Ma. Enjoy!
When it comes to search engine optimisation (SEO), the questions that people discuss are almost endless. From time to time we weigh in with advice and one of the things that have been frequently asked is with regards to domains. Specifically, if subdomains or subdirectories (a.k.a. subfolders) is the best option from an SEO perspective? In this article, we elaborate our reasoning on this topic.
If your company could only focus on one primary challenge in 2017 and beyond, what would it be? I would like to make the argument that the most important challenge by far, would be creating effortless simplicity for me. What and why is that?
A while ago I read an interesting article in Smashing Magazine on the concept of ‘user memory design’ and how that applies to almost any online or offline experience with a brand. In this short post, I will condense what I learned into a quickly digestible summary.
During an intensive week in Boston, Zooma along with some of our friends and 19,000 others from 92 countries attended sessions on a broad spectra of subjects related to the inbound methodology. Here are our key takeaways from what was said at INBOUND2016.
More and more frequently we are asked about A/B testing and how and when to use it? Hence I decided to write a post on the topic, starting with the obvious question for those who are not yet familiar: what is A/B testing really, and why should I use it?
