Thoughts, facts, and knowledge

The Onlinification Hub

CRM

HubSpot CRM: Pros and cons

If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.

Email marketing

Email marketing: HubSpot tools

How does HubSpot match up against its competitors when it comes to email marketing tools? Get an overview in this article.

Marketing automation

The best B2B marketing automation platforms

Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.

Marketing automation

B2B marketing automation: Best practices

Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.

Inbound

Gated content: The gated vs ungated debate

This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.

Marketing automation

Why is marketing automation important?

In this article we show you 3 different reasons why marketing automation is important and how it can improve your day-to-day activities.

Marketing automation

What is marketing automation?

In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.

Inbound

Two key takeaways from INBOUND19

This post highlights what I believe are the two key takeaways from INBOUND19 as to where inbound as a methodology seems to be headed in the not so distant future.

Digitalisation

A brief digital outlook - what's buzzing and what does it mean?

Get insights about the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and some other trends and statistics that we think are interesting going into 2019 and beyond.

SEO

The 4 most important SEO ranking factors according to industry studies

A look at the latest reports and articles outlining the most important ranking factors to consider when working with search engine optimization.

SEO

A brief history of Search Engine Optimization (SEO)

Instead of offering yet another analysis of recent Search Engine Optimization (SEO) data, we've looked at the past to see what there is to learn for the future.

What mobile apps do 18–34 year olds’ use the most?

Want to know what apps made the top 10 list of ‘most essential’ apps and which is on top? Then let's get to it!

Marketing

Resources for those that want to know more about GDPR

In May 2018 the new EU data privacy legislation called the General Data Privacy Regulation (GDPR) is coming into force. What do you need to know?

Inbound

What are B2B buyers’ biggest turnoffs?

A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what the biggest turnoffs are during the B2B buying experience.

Quote of the week October 2017, by Jack Ma

Quote of the week, by Jack Ma. Enjoy!

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The Onlinification Hub

HubSpot CRM: Pros and cons

Email marketing: HubSpot tools

The best B2B marketing automation platforms

B2B marketing automation: Best practices

Gated content: The gated vs ungated debate

Why is marketing automation important?

What is marketing automation?

Two key takeaways from INBOUND19

A brief digital outlook - what's buzzing and what does it mean?

The 4 most important SEO ranking factors according to industry studies

A brief history of Search Engine Optimization (SEO)

What mobile apps do 18–34 year olds’ use the most?

Resources for those that want to know more about GDPR

What are B2B buyers’ biggest turnoffs?

Quote of the week October 2017, by Jack Ma

HubSpot CRM: Pros and cons

Email marketing: HubSpot tools

The best B2B marketing automation platforms

B2B marketing automation: Best practices

Gated content: The gated vs ungated debate

Why is marketing automation important?

What is marketing automation?

Two key takeaways from INBOUND19

A brief digital outlook - what's buzzing and what does it mean?

The 4 most important SEO ranking factors according to industry studies

A brief history of Search Engine Optimization (SEO)

What mobile apps do 18–34 year olds’ use the most?

Resources for those that want to know more about GDPR

What are B2B buyers’ biggest turnoffs?

Quote of the week October 2017, by Jack Ma

Keep updated on thoughts, facts and knowledge!