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Thoughts, facts, and knowledge
Marketing automation
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
Inbound
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
In this article we show you 3 different reasons why marketing automation is important and how it can improve your day-to-day activities.
In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.
This post highlights what I believe are the two key takeaways from INBOUND19 as to where inbound as a methodology seems to be headed in the not so distant future.
Digitalisation
Get insights about the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and some other trends and statistics that we think are interesting going into 2019 and beyond.
SEO
A look at the latest reports and articles outlining the most important ranking factors to consider when working with search engine optimization.
Instead of offering yet another analysis of recent Search Engine Optimization (SEO) data, we've looked at the past to see what there is to learn for the future.
Want to know what apps made the top 10 list of ‘most essential’ apps and which is on top? Then let's get to it!
Marketing
In May 2018 the new EU data privacy legislation called the General Data Privacy Regulation (GDPR) is coming into force. What do you need to know?
A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what the biggest turnoffs are during the B2B buying experience.
Quote of the week, by Jack Ma. Enjoy!
When it comes to SEO, the questions that people discuss are almost endless. In this article we give our take on the subdomains vs. subdirectories debate.
Business strategy
If your company could only focus on one primary challenge in 2017 and beyond, focus on creating effortless simplicity for me. What and why is that?
Stellan Björnesjö