What is a reasonable budget, and how should I spend it to achieve maximum ROI? This question is on top of most CMO:s agendas. Here we share some fresh insights on marketing budget allocation.
What is a reasonable budget, and how should I spend it to achieve maximum ROI? This question is on top of most CMO:s agendas. Here we share some fresh insights on marketing budget allocation.
Tonight it’s time for Super Bowl 50 at the Levi’s Stadium, San Francisco. Carolina Panthers and Denver Broncos are fighting for the title. At the same time the advertising world gathers to announce another winner: Who will be the one making the strongest short- and long term impression? If you want to follow the game from another perspective, here's how we suggest you yourself can announce the winner of Super Bowl – from a communication perspective.
In times of budgeting, we are often exposed to the question regarding how to identify and argue what is a reasonable marketing budget. As for many other questions the short answer is "it depends", and here we take it a bit further than that.
How many of the emails you receive do you open? And how many of your emails do you act on? What can you do to improve the chances of reaching through with the emails you send?
"Think with Google" is a good read and worth the subscription. In the "Quarterly Top Picks Edition" where you can check out the 10 most popular pieces, we found an interesting one about online measurability.
The labels "B2B" and "B2C" are becoming increasingly obsolete, and are replaced with "B2A". Many B2B organisations have historically built their marketing
communications around rational arguments, caring less for how decision making actually takes place on the customer side. Recent and valuable research show that personal and emotional value outnumbers business value in order to create an opinion and consider a supplier's brand.
In February Google announced they will be expanding the use of mobile-friendliness as a ranking signal, starting April 21st.
Here are some reflections from Zooma on what you need to consider, and how you can move ahead:
You’re sitting at the Marketing Communications Department. Within that responsibility, what do you expect from your partners? The simple answer should be - the same as is expected from you. To be really successful with your business partners, start with the strategic foundation. Here is a way to approach the challenge:
