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Thoughts, facts, and knowledge
Are you preparing your website for Generation Z, that is, the next generation decision makers?
There are two movements that can challenge this existing paradigm of companies – people and technology. Read about factors that could drive the change.
Thoughts about digital transformation and innovation in light of Professor Philip Kotler and Christian von Koenigsegg recent symposium ‘Welcome to the future’.
Some reflections on how change within companies can be supported by the concept of internal heroes, role models, or promoters.
5 steps for making tech projects simple and deliver the values promised.
Things to remember when you want your marketing activities to contribute to your bottom-line.
Is there a need for change in marketing? In this blog post, Hans Oskar, suggests that development in society requires re-thinking of strategies in companies.
How should you think when purchasing projects from an agency? Here are some thoughts based on 25 years experience of sourcing global and local agencies.