Geoff Hollingworth

When writing this article Geoff was Head of Product Marketing Cloud Systems at Ericsson. He was responsible for the global positioning, promotion and education of Ericsson’s next generation Cloud infrastructure offerings.
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Ericsson Cloud sets a new standard for inbound campaigns

Ericsson, a global leader in delivering ICT solutions, recently launched a unique Cloud offering. Moving into this space meant that we needed to reach out to new groups and individuals that had previously not been within our reach. To do that, a coherent inbound marketing strategy and framework was put in place, by the Ericsson Cloud team with Zooma as our strategic and supporting partner.
Co-authored by Ingrid Wallgren

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