Fredrik Abrahamsson

Director of Online & Digital Solutions at Zooma, 2016-2017

Boost your lead generation with WCMS and Marketing Automation

As many of you already know, you should never start a new online project by discussing which system is best suited for your new online solutions. Nevertheless, in this blog post, that’s exactly what I am going to do!

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Should I use PIM, DAM or both?

I often get questions about how to handle and store different kinds of digital assets like images, videos, a product datasheet and information when it comes to online and print. These discussions usually boil down to ‘when to use a PIM and when do I need a DAM and what is really the difference between them.’ Here’s the answer I usually give.

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How do Marketing Automation Systems work?

What is a Marketing Automation System? Well, you could say that typically it’s a cloud-based software platform (although some platforms also offers an on-premise option) that improves working efficiency for marketing and sales departments by online handling of multiple channels—including offsite channels. And it automates repetitive manual processes. Put simply, it does a lot of the marketing and sales job. But how does it work?

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Stat of the week – speed of usage of new technology

Zooma publishes ‘Stat of the week’, which we believe can be useful to you. This time it’s a stat about how long it took for telephones to gain users compared to Pokémon Go. Enjoy!

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Should you host your site (WCMS) cloud-based or on-premise?

When choosing hosting solution for your WCMS it often comes down to a choice between an on-premise or cloud-based solution. So what are the main arguments for each solution?

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How to calculate ROI for CMS?

I have been working with website Content Management Systems (CMS) for 16 years or so. Around the time I got started, there was a flood of discussion about the ROI of implementing a content management system, mostly written by vendors trying to sell very expensive software in an immature market. We are now in a more mature market, but over the past 16 years two big things have changed:

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What is WCMS, and why should you use one?

A Web Content Management System, WCMS - now almost exclusively referred to as CMS, is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages to create and manage website content with relative ease. 

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