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Learn what account-based marketing and inbound is and what they have in common. Furthermore, discover how to do account-based marketing and download the account planning template.
Change and transformation are slow. Learn how to start being fast.
In this article, I present my view on how you could overcome operational silos.
I have listed a couple of questions here, that you could create answers to, and potentially get your desired digital transformation right.
Companies need to show interest in and understand the importance of customer-centricity to have to take their first steps to please their customers in every encounter.
In this article, I provide some of my thoughts around customer satisfaction: what it is, and why you and your company needs to begin measuring it.
Whether you and your company is ready or not, there is a new era upon us. A while ago someone at Microsoft formulated: 'We've seen two years' worth of digital transformation in two months.' For most sales teams, this is a clashing disruption. If you recognise this situation, perhaps this article can give you some guidance.
Here are the most downloaded content offers on The Onlinification Blog of the first half of 2020.
CPIs are the ones keeping your customers up at night. I think Customer Performance Indicators (CPIs) are much more helpful in getting you where you want to go with your KPIs.
Here are the most read blog articles on The Onlinification Blog of the first half of 2020!
What are Customer Performance Indicators (CPIs), how to define it, and how to distinguish and connect CPIs to KPIs?
Will we finally keep accelerating the positive trend with digitalisation and will the actual transformation finally be up to speed?
Branding is vital for building brand values. By properly branding, the way your company and offerings are perceived will support your business goals.
Many companies and organisations feel that the outcome of their business strategy work turns out as massive slide decks updated once a year. I say that you need no more than four slides as the foundation of your business. Below I explain how to get there, and you can download the three suggested templates to use for your business strategy.
I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us.