Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
Find me on:

Brand voice

A clearly defined brand voice creates a strong direction for all communications. Learn how to define your brand voice and download the guide on how to build brand loyalty.

Read more

Why is online B2B-communication not personalised?

Effective personalisation is crucial to succeeding in modern relations online. And this is common sense, and not at all easy to deliver upon. The challenges are two.

Read more

Content creation: Why it's difficult to be relevant and engaging

What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day. But if you're not relevant or engaging, it is unlikely that you'll show up on Google. Learn how to do it by downloading our guide on how to create knowledge content.

Read more

What is digital strategy?

Attending conferences, reading reports and articles, one can assume the whole world is evolving at a furious speed when it comes to online, digital, digitalisation, digitisation and digital transformation. If you feel you and your company is lagging or don't know what and how to prioritise, join the majority of companies - most are fumbling their way through this as well. At the end of this article you can download 6 examples of effective digital strategies.

Read more

What company treats you exactly like you want to be treated?

When was the last time you were impressed by a company you bought from and interacted with? In this article, you will find advice and examples on how to impress customers.

Read more

Brand loyalty: How to build it

According to the Pareto Principle, 80% of your companies revenue will come from 20% of your existing customers. So your focus should be to keep this group of customers very satisfied so that they keep coming back for more. Learn how you can build brand loyalty effectively. 

Read more

How to interact with customers

I hope that B2B companies will soon make sure that they increase the number of thoughtfully integrated opportunities for their prospects and customers to have conversations with their experts.

Read more

Business strategy: Do you bring business value?

With the year 2020 and its hardships underway, it's time for you to begin thinking about and planning for your business success for the time ahead.

Read more

The omnichannel delusion

A couple of years ago, I often got questions about what I thought about omnichannel. The other day one of our friends asked me "Why do you not want us to use the expression omnichannel?", referring to a meeting a while back when I said that I wanted them to stop using that expression.

Read more

Is modern B2B-sales social?

Nearly half of the global population are social media users. If you wonder whether you should be active on social media, this number alone should answer the question. Should modern B2B-sales include social media?

Read more

How to embrace change through online and digital

Whatever you are about to do involving online and digital, it must be fully aligned with your business strategy and your main company objectives.

Read more

Are you a truly customer-centric company?

Becoming a customer-centric company, is that something the sales department handles with support from marketing? I believe such an approach is challenging and far too slow.

Read more

Do you still use pen and paper?

If you are trying to facilitate change, you need to start with yourself and your habits. Therefore, when we started Zooma in April 2001, I decided to throw away my pen and paper to digitalise and onlinify my behaviour! How about you, do you still use pen and paper?

Read more

Do you publish your NPS-scores?

NPS (Net Promoter Score) is used by lots of companies. And one of the questions that I seldom get asked by businesses that have implemented NPS is, "Shall we make our NPS-score public?". How many companies are you aware of that publish their NPS-scores?

Read more

How to succeed online? Be a butcher!

It's Friday afternoon, and I stand in the queue to my local butcher. As I approach the counter, I notice that the customer in front of me is greeted with a polite smile and the question "Should it be the usual?". "Yes please, and also some cold cuts since I have friends visiting this weekend". When it is my turn, I am greeted with a happy "Hi Anders!",  followed by a chat about my favourite football team.

Read more

Three most popular posts